Changing Climate, Changing Diets Pathways to Lower Meat Consumption

The think-tank analyses government interventions that need to be made arguing that raising awareness on its own is not enough and that strong regulatory measures need to be undertaken.

Focus groups in Brazil, China, the US and the UK, led the report to suggest that with a strong enough signal from governments and the media about why we need to change our eating habits, the public is likely to come to accept initially unpopular policies.

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